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描述
1.1. The business eco-system: the business eco-system
1.2. The sun rise of your new business accessing market opportunity: the initial rim of the wheel
1.3. Sales: the essential rim of the wheel
1.4. Strategy: the tactical rim on the wheel
1.5. Branding will make your blossoms bloom!
1.6. Stakeholders: the connective rim on the wheel
1.7. Ethics: the authentic rim on the wheel
1.8. Operations: the logistical rim on the wheel
1.9. New product: the tangible rim on the wheel
1.10. Let the fruits of your labor blossom: the new product/service launch event plan
1.11. Public relations: the sensational rim on the wheel
1.12. Mentor insights: the “where the rubber meets the road” spokes on the wheel
1.13. About this author and acknowledgements
2. The mind of the entrepreneur: your entrepreneurial journey begins by embarking on your own hero’s journey!
2.1. Entrepreneur assessment survey
2.2. Entrepreneurial mindset enhancing activities
2.3. Chapter summary
3. Business models and marketing:an overview
3. Learning objectives
3.1. What is a business model?
3.2. Success factors
3.3. Consumer marketing models
3.4. The marketing model
3.5. Identifying market needs
3.6. Business to business marketing models
3.8. Market research to determine the potential market for funeral services in monterrey, mexico
3.9. Discussion questions
3.10. References
4. How to organize and lead an entrepreneurial venture
4.2. Organizational issues
4.3. Organizational stages of growth
4.4. Flat versus tall organizations
4.5. Centralized versus decentralized organizations
5. Selecting and managing your team
5.1. Competitive advantage through human resource management
5.2. Providing employee voice and influence
5.3. Recruiting workers
5.4. Evaluating recruiting policies
5.5. Employee training
5.6. Aligning employee career development with organizational growth
5.7. Performance appraisal
5.8. Determining base pay
5.9. Meaningful job design
5.10. Termination
5.12. Exercise
6. Marketing on a global scale
6.1. Defining marketing
6.2. The role of marketing in the firm: a basis for classification
6.3. Defining international marketing
6.4. The international marketing plan
6.5. The international marketing environment
7. Operations management
7.1. What is operations management?
7.2. The input/output transformation model
7.3. Operations decisions
7.5. Special topic: total quality management
7.6. Special topic: supply chain management
7.7. Special topic: just-in-time and lean systems
8. Securing and managing external relationships
8.1. Introduction to external relationships
8.2. Marketing exchanges and partnerships
8.3. Choosing the right relationship
8.4. Strategies for external relationships
8.6. Exercises
9. Financial and managerial accounting; financing your organization
9.2. Why an accounting system is important
9.3. Basic types of accounts
9.4. Chart of accounts
9.5. Basic financial statements
9.6. A short history of accounting and double-entry bookkeeping
9.7. Ledgers
9.8. Advanced reports and analyses
9.9. Budgets
10. Leveraging with information technology
10.2. Is tools for the start-up organization
10.3. Moving forward with information systems
10.4. Know what your customers want
10.5. Using information technology competitively
10.6. What is is risk management
11. Competitive intelligence
11.2. Definition
11.3. Importance and goals of competitive intelligence
11.4. Information collection methods
11.5. The industry environment
11.6. Porter's 5 forces and the analysis of competitors
11.7. Methods of evaluating competitors
12. Business ethics in a nutshell
12. What is ethics
12.1. Management: the meta profession
12.2. Corporate social responsibility
13. Adding products and services
13.2. Where does innovation come from?
13.3. Innovation through business models
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