Lovely, child-friendly- no ads, intuitive to use, no reading necessary to play! The artwork is high quality, or you can easily add your own. This is totally open ended, and fun for kids at home, but I use it in a school setting - My students love to draw their own cards and play memory using their very own drawings to practice their speech sounds! A big hit! On the wishlist for features to add: I would love to see the ability to save sets of cards they drew for later use, and the ability to record sounds/speech.