| 개발자: | Antonio Puig, S.A. (7) | ||
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기술
Users are immersed in a three-dimensional space from which multiple experiences can be activated. The ensuing succession of textures, scenes, sounds and interactions evokes the multi-faceted nature of the fragrances:
- The olfactory ingredients
- The fragrance bottles and packaging
- Enigmatic appearances from the stars of Steven Meisel’s still and moving images campaign
- Actors Mia Goth, Mia Wasikowska, Dane DeHaan and Ansel Elgort.
Along the way, users experience a gradual opening of interconnected spaces, a shift from chiaroscuro to light and from monochromatic to kaleidoscopic, while reality, abstraction and surrealism are constantly merging. Surfaces reflect, elements levitate or rotate, checkerboard floors and ceilings invert, and volumes and scales morph into spectacular new realms. And only when users have travelled deep into the heart of the Prada world are the La Femme Prada and L’Homme Prada fragrances unveiled.
Combining fashion codes, beauty, architecture and decor, this unique virtual reality experience literally pushes the boundaries of the Prada world, mirroring the brand’s restless desire to explore new possibilities.
스크린샷
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- 플랫폼: Android 앱 (2) iOS 앱 (5)
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